Born out of inspiration from the vibrant streets of Brazil, JOGA embodies the soulful dance of Joga Bonito - the beautiful game. It's not just about the goals scored but the stories told through every deft touch and every graceful move on the pitch.
As modern football became awash with metrics and data, we found ourselves yearning for the days when raw talent and artistry reigned supreme.
That's why JOGA was born - to reignite that essence and to keep the artistry of football alive.
ABOUT THE FOUNDERS
After building JOGA into one of the most loved football brands in the game, we realised something was missing: kids like our little brother Cruz were still struggling with uncomfortable, oversized gear. There were no football products made just for kids—let alone ones they actually wanted to wear.
So we created JOGA Starz.
This isn’t just a smaller version of adult gear. It’s a full movement built around the next generation. We want to bring football back to its roots—fun, expressive, and full of freedom. Through better gear, exciting content, and a love for the game, we’re here to make football exciting again for kids everywhere.
Because if we want to change football... we start with the future.
THE JOGA MISSION
JOGA is more than a brand; it's a celebration of football's authentic spirit. We stand for those who believe football is not just a sport but a canvas for creativity, a platform for individual expression, and a conduit for shared human experiences.
We champion the notion of playing your truth, embracing every player's unique voice, and their relentless pursuit of growth.
WE’RE IMPACTING THE BEAUTIFUL GAME
At JOGA, we're more than just teammates; we're a family. We foster a global community of football enthusiasts, united under the banner of Joga Bonito.
We're committed to creating spaces for connection, sharing, and growth—because we believe the best parts of football happen both on and off the field.
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